In 2014’s State of Union address, President Obama used the Mad Men TV Series to get his message across on gender income inequality. And thus immediately tapped into his audience’s emotions. A must-see video.
"Today, women make up about half our workforce. But they still make 77 cents for every dollar a man earns. That is wrong, and in 2014, it’s an embarrassment. A woman deserves equal pay for equal work. She deserves to have a baby without sacrificing her job. A mother deserves a day off to care for a sick child or sick parent without running into hardship — and you know what, a father does, too. It’s time to do away with workplace policies that belong in a "Mad Men" episode. This year, let’s all come together — Congress, the White House, and businesses from Wall Street to Main Street — to give every woman the opportunity she deserves. Because I firmly believe when women succeed, America succeeds."