Anglo-saxons like it short and sweet, the French like it long and sophisticated. What are we talking about?
Just another cultural difference that puts you at an advantage when you’re...presenting in English. In French, the more complicated and complex your arguments and your words, the more respect you get. But the same style in English just confuses your message and puts people to sleep.
The good news is: English has a lot of simple words. Don’t make things harder for yourself! Whether you’re writing an email, participating in a conference call or delivering a longer presentation.
Get straight to the point. Have a clear objective and state it at the start.
Choose uncomplicated words to keep things simple. Here are three examples of complicated words frequently used in business presentations, and their simpler versions.
- Implement — Carry out
- Ameliorate — Improve
- Facilitate — Ease, help
Make friends with verbs. Verbs are like lumberjacks: they push power into your message. English has lots of strong verbs that drive your message further.
- Let’s capture this account from the competition.
- First quarter results shatter last year’s record in sales.
- Adding this product will shove our brand into competition’s weak spot.