Audience Analysis: Asking the right questions

Audience Analysis: Asking the right questions

Published in Blog - 16 July 2016

Imagine you had special glasses that allowed you to read your audience’s thoughts.

With these glasses you could know what they want, what they need, what they love and what they hate, what questions keep them up at night, what they are curious about, what they worry about, what they already know and what they don’t know…

Why would this be helpful to you ?

Because the more you know about your audience, the more you will be able to tailor your message to speak to their needs, their questions, their concerns. Rather than simply delivering your information, you’ll understand more of where they are coming from. You can answer some of their questions, reassure their concerns and address some of their needs. You’ll still deliver your message, but in a way that it easier for your audience to take it in.

The bad news is : these special glasses don’t exist.

The good news is : you don’t need them. You can ask yourself some intelligent questions about your audience before you start to prepare your presentation. You’ll gather lots of information that will orient your pitch or presentation. And the result ? You’ll be more convincing, more persuasive and more pertinent.

At EnglishBooster, we show you how to analyse your audience and even reference the benefits they could receive from your solution. Our workshops YES YOU CAN and GET A YES both deliver these skills. Contact us today and start mind-reading tomorrow.